SEO, search engine optimization. It is an acronym and phrase used so often on the web, many are mislead by the actual process that leads to ensuring your content is found easily. Most are of the opinion that it is merely placing keywords within your content and meta tags then leaving it at that. This is only the very tiny tip of the iceberg that is SEO. Trying to wade through all the different aspects of SEO can be a very daunting and timely task. My hope is to help break this up into smaller, manageable pieces and point you in the right direction. You don't need to spend tons of money (and in this economy, who has tons of money?) to allow your audience to be able to find your content easily.
Over the course of the next few weeks, I will be tackling different subsections of SEO and how you can use them to effectively place your content near the top of search engine rankings. I'll be covering keywords, HTML tags, links, improving your content, sitemaps, which search engines to target and more. A new article will be put in place each Sunday covering a different aspect of SEO. The main goal is to help you ensure your site, articles, posts or whatever you place online for all to see is properly indexed within the three major search engine players (Google, Yahoo and Live) as well as some of the lesser used search engines. And with a little bit of work, you should see your content rise in the listings!
Week One: Determining your audience - your content is about food, why are you catering to the tech crowd?
Week Two: Creating a good SEO strategy - because a good plan is the best way to get started!
Week Three: Optimization of your content - the smallest of changes can make the biggest differences!
Week Four: Keywording and Tagging - meta tags, keywords, and html tags oh my!
Week Five: Sitemaps - let's show the search engines where things are.
Week Six: Ways to and how to submit to different search engines
Week Seven: How to get and maximize links to your content or site
Week Eight: What should you avoid?
Week Nine: Analyzing your SEO efforts - knowing what works and what doesn't.
Week Ten: Keeping up with your SEO - sorry, but is it a never ending process!
At the end of this series, I will wrap up with answering any questions you may have as well as covering a few other aspects of SEO. Keep an eye on this space!
Search engine optimization aims to ultimately achieve the goal of getting more visitors to a web site by helping it get higher rankings in the major search engines. This simply implies that internet search engine optimization's goal is to make a web site appear on the first pages, or even the first page of a search done through the search engine.
You can find two approaches to be capable of geting noticed by search-engines. One is through pay-per-click-advertisements. Among a pay-per-click system that's utilized by se's may be the Google Adwords system. It has created a hype and it has given Google around 5 billion dollars when it comes to revenue annually. Webmasters can place their bids to be shown each time a keyword is searched by way of a surfer. The best bidders will get their websites to appear first when the search will be done. The 2nd method of getting high rankings from se's is through organic searches. Search engines evaluate internet sites by using what they call “ spiders. ” These programs scan the websites and collects information regarding them. They then collate the information and pass it about the search engine. This area is primarily the key arena of seo. It utilizes a set of techniques to be capable of getting se's to list the web site on high ranks.
The main purpose of search engine optimization is to increase the traffic generated by way of a web site. Web sites are designed to be seen by Internet surfers and search engines will help it achieve this goal.
The power of the
national positions ..... shouldn't be underestimated. It is amongst the building blocks of the foundation of the Internet. A survey showed that 90% of most Internet users employ search engines to assist them within their Internet-related activities. Google, the dominant player in the s.e. industry, generates 70% of all search-related Internet activity.
People and Se's are alike
Search-engines
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